Jun 12 2009

Pretty Pretty Facebook…URLs

Tonight at 9pm PST (midnight EST), Facebook is going to open up vanity URL’s to everyone. Ya know, those pretty URL’s after your name, like that other social network has (ahem, myspace.com/StephaniePBergman or  myspace.com/stephaniebambam).  Despite everyone’s joking, this really is a big deal.  Facebook has fought against this for a long time, really not wanting people to be identified as a URL, but rather, forcing them to use their real name everywhere.

I see this as something that kinda had to happen. No matter what Facebook wishes, I can’t tell someone my name and hope that they’ll find me. It just doesn’t work. They would need to go to Google, or wherever and search for me. Facebook has no guarantees that they’d be the first entry there. In fact, for me, they’re not. If I can tell someone facebook.com/stephaniebambam, there’s no question  where they go to find me. But right now I’d never tell them to look on Facebook, not when I have pretty URL’s to hand out.


All that said, yes, the simplest solution is to buy a domain, which obviously, I have. A domain is the easiest way to go, and as many people have said, with domains being as cheap as they are, there really is no reason not to buy one. Buy a domain, redirect it to Facebook, and you’re done. Takes 10 minutes. Most people aren’t going to do that though. No matter HOW easy it is, “buy a domain” sounds very ominous to some people. They think they need technical knowledge, that it’s hard, and the domain companies out there don’t make it any easier. Look at GoDaddy.com, the UI’s a wreck, and definitely will make anyone think it’s really hard to do. It’s NOT.


Back to my original point. I will be online tonight to grab a URL from Facebook. I haven’t quite decided what I want yet, though. facebook.com/stephanie IS available, and I’d kinda like that for the novelty factor. However, that doesn’t help me with SEO, and unfortunately, I’m gonna have an SEO battle soon – there’s a tv reporter with my exact name out there. If she goes national, I’m out of google. So there’s facebook.com/stephaniebambam, or /stephaniebergman, but those are no fun .


I have no idea what I’m gonna do and I probably won’t until the exact moment I type the name in. But regardless, this will be a funny night. See you all on Facebook in a few hours!!

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