Aug 06 2010

NSFW and TMI? BlogHer – Day One

I think it’s interesting how every year BlogHer seems to have a theme running through the sessions. Last year it was really focused on how to blog, or become a better, bigger blogger. This year it seems to be more about what, or how to share, and how to spur community around whatever you’re sharing. And that was certainly the topic of the panel I was on – “Authenticity or TMI: When does blogging the personal hurt your brand?”

As everyone knows, this is my personal blog. I talk about all sorts of stuff here, but it’s not about work, as in, it’s not about my job at Yola. To read about that, go check out the Yola blog which has lots of people blogging about all things Yola.

This is my personal space. I talk about tech stuff, baking, science fiction, my cats, annoying experiences, whatever is on my mind at the moment. But I also heavily self-censor. There are topics I will never, ever discuss here, or at least, not until I’ve made a conscious decision to change my online image.

Those of you who’ve known me since the Pseudo days know that there was a time where I didn’t see any limits to what was “right” to do online. I also believe that the Internet was a very different place then. My mother wasn’t going to accidentally come across an episode of Lilith & Eve and be freaked out because I fake-punched Aurora in the face (and what an awesome fight that was!!). These days there would be no keeping that from my mom, my employer and everyone.

My choice is simply not to put it online. Other women on the panel with me have other approaches to this, and I can’t say one is right or wrong over another. It’s a very personal decision, and one that someone should very consciously make. So here’s my advice, and a summary of what I said on the panel:

Don’t leave it to chance. Sit down and decide where your line will be drawn. What is the right content for what network – they’re not all the same. After that, go clean up anything that doesn’t fit between the lines. Decide what you want the top search result to be for you in Google. If it’s not the top result already, do some SEO and make it so.

Whether or not you want to be, you are a brand online. And just as Coke or Pepsi fastidiously monitors their brand online, so you should yours as well.

  • By amber, August 6, 2010 @ 2:15 pm

    I really enjoyed your session today. Made me think about things a little differently! I already was pretty cautious, but maybe not enough?

  • By noti, August 6, 2010 @ 3:35 pm

    Probably shouldn’t have drawn that line in pen. Dammit. Does anyone have any White-Out? Awww, that’s still gonna show. Oh well, back to posting borderline appropriate content.

  • By StephanieBamBam, August 6, 2010 @ 3:41 pm

    Thanks Amber! I really think the line is different for everyone, that’s why I think it was so good to have different views on the panel. I may be more conservative than most because of my past (to an extent, I may have over-corrected the situation), other folks may feel more comfortable being more open.

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