Now THAT’s ad targeting!
If you know me, you know I’m a little Broadway obsessed. And if there’s any musical I’m fixated on, it’s A Chorus Line (previous entry on it here). A Chorus Line is closing on Broadway, and is only running here in LA for another month or so, but that won’t stop me from listening to it constantly, or referencing it endlessly. After all, why would I stop now? I’ve been at it since I discovered the record at the age of 5.
The other day at work, I was listening to A Chorus Line on my iPod. I was getting punchy, and set my status on MySpace to “Stephanie thinks everything is beautiful at the ballet.” It’s a line from a song in the musical, but not exactly one of the most popular, or most well-known lines to people not obsessed with the show. So, imagine my surprise when I got an ad on my homepage for the musical in LA:
Sometimes I think ad targeting is creepy – I wonder how on earth it knew whatever about me.
But sometimes? It just makes me giggle.
